Client: Disney |  Format: Expand Video Ad |  Contributions: Concept, Design, Creative Direction

This expand ad was created to promote the opening of Cars Land at Disney’s California Adventure. The ad features a video player, animated Lightning McQueen character, and blinking neon CTAs. Disney was very happy with this, our first use of theatrical-quality animation assets. To see a running example, a screen-capture video is available.

Client: Lexus |  Format: Video Pre-Roll Ad |  Contributions: Concept, Design, Creative Direction

This video pre-roll ad was created to support the all-new 2016 Lexus IS. The very avant-garde promotional video combined with the beautiful interior shot inspired this ‘drive-in theater’ concept to have the video play outside the car.

Client: Pledge |  Format: Banner Ads |  Contributions: Concept, Design, Creative Direction

This set of banner ads uses samples of various surfaces as background art to illustrate the many uses of Pledge Multi Surface cleaner. The banners then get covered with virtual dust, and as the consumer rolls over any of the ads, the dust wipes away. After a percentage is clean, the whole ad becomes clean again.

Client: Station Casinos, Green Valley Ranch |  Format: In-Room Amenity Booklets |  Contributions: Concept, Design, Creative Direction

These booklets were created as an alternative to standard binder books. A woodworker created the holders which had a simple slot to hold the booklets. In order to avoid frayed edges and difficulty inserting them, the booklets were made with a matchbook-style bottom fold-up flap.

Client: The Venetian Resort~Hotel~Casino |  Format: Suite Key Cards |  Contributions: Concept, Design, Creative Direction

These key cards for The Venetian featured a promotional section for restaurants, shows, and museum exhibitions at the Hotel. They were also color-coded for access to different wings of the Hotel, along with a gold VIP card. The creative system was designed to be flexible and easy to update with most any promotion.

Client: The Venetian Resort~Hotel~Casino |  Format: Holiday Cards |  Contributions: Concept, Design, Creative Direction

This holiday card was printed on gold paper stock with brown ink, and featured a 4-color printed transparent window with a shot of the Campanile Tower and snowfall. The offset fold allowed the window to remain visible when closed.

Client: Universal Theme Park, Orlando |  Format: Online Banner Ads with Expand |  Contributions: Concept, Design, Creative Direction

These banner ads feature a moving map of Universal Studios theme park, which expands to a full map. Using a magnification cursor and a feature section that updates to reflect the attraction where the cursor is on the map—hover over Harry Potter World, and the Harry Potter creative appears.

Client: Alaska Airlines |  Format: Online Banner Ads with Expand |  Contributions: Concept, Design, Creative Direction

These banner ads feature an expand with an interactive map and artwork. Without consumer interaction it rotates through the destination cities, but if a consumer clicks on a city, the map becomes a video player and the surrounding images reflect the selected location.

Client: American Tourister |  Format: Online Banner Ad |  Contributions: Concept, Design, Creative Direction

This animated banner ad featured the variety of colors available in the new iLite Xtreme line, which was reinforced with the color-changing headline and button. Since there was no good stock art available for the luggage carousel, I had to make it with Photoshop.

Client: The Palazzo Resort~Hotel~Casino |  Format: Magazien Ad Series (Concept) |  Contributions: Concept, Design, Creative Direction

These pre-launch magazine ad concepts were based on the creative brief that the new Palazzo hotel would be European in spirit and hospitality. The logo is also an early concept, designed to work with the sister properties; The Venetian and Venezia. While the layouts and logos evolved, this series remains one of my favorites.

Client: Method |  Format: Online Banner Ads with Expand |  Contributions: Creative Direction

This set of banner ads is based on the clean and colorful brand style of Method, and includes an animated carousel of the cleaning products. The expand includes a Mr. Mom-style video commercial and a more detailed product carousel.

Client: Arizona Tourism |  Format: Online Banner Ads with Expand |  Contributions: Concept, Design, Creative Direction

These animated banners tease different locations found in Arizona. The expand contains an interactive map which highlights popular places in Arizona with a large image and a short description. The Arizona Tourism Board was very happy with the results and asked for additional campaigns.

Client: H&M |  Format: Online Banner Ads |  Contributions: Concept, Design, Creative Direction

Starting as wrapped presents, these ads invite the viewer to “Open Now” – when the cursor rolls over the wrapping paper, it peels away. After a few stokes, the wrapping falls away to reveal the H&M holiday campaign. This was strictly an awareness campaign with no call-to-action, just the “Give Love” sentiment.

Client: Rosetta Stone |  Format: Online Banner Ads |  Contributions: Concept, Design, Creative Direction

This banner ad campaign was to encourage taking up a new language for Valentine’s Day. The striking color combination was very effective in garnering attention, and even without a value offer, it was very successful for the client, based on their desired KPI.

Client: Sincro Digital |  Format: Persona-Based, Mobile-First Websites |  Contributions: Concept, Design, Creative Direction

This concept is for a dynamic content-optimized website which transforms based on the user’s preferences. Depending on what type of vehicle you are shopping for, the website will change its design and content to match your preferences. This is accomplished through first-party data, so it is future-proofed for the ‘cookieless’ Internet.

Client: Wildfire Gaming |  Format: Billboard (Concept #1) |  Contributions: Concept, Design, Creative Direction

This Film Noir-style outdoor campaign concept was created to build intrigue and name recognition for the Wildfire Gaming Casinos – the ‘economy brand’ of the Station Casino group in Las Vegas. Drawing on the themes of ‘locals secret hot-spots’ and ‘illicit speakeasy clubs of the 1930s,’ its goal was attracting new customers who may not know of the brand.

Client: Wildfire Gaming |  Format: Billboard (Concept #2) |  Contributions: Concept, Design, Creative Direction

A second concept for Wildfire Gaming, this one focusing on the fact that Las Vegas locals are supposed to know the hot spots, the best deals, and have the inside track on what's going on. Our character is au courant and reveals the rules for being a local.

Client: The Venetian Resort~Hotel~Casino |  Format: Duratran Poster |  Contributions: Concept and Creative Direction

This is an poster for a Casino promotion featuring a man in a blue coat on the casino floor who gives away prizes. The black & white, plus spot color, style is based on the movie “Sin City” – the designer hadn't yet seen the movie so I loaned him a copy. He liked the move and the project so much he gave me the graphic novel as a gift.

Client: Disney |  Format: Expand Takeover Ad |  Contributions: Concept, Design, Creative Direction

This online expand takeover ad was built to feature the video trailer for Disney’s Brave. The supporting art was created from the available assets provided by Disney. This was one of our first projects for Disney, and the beginning of a long relationship.

Client: MGM |  Format: Online Billboard Video Ad |  Contributions: Creative Direction

This ad blends a strong James Bond “Skyfall” static element with the video trailer for the movie. On a personal note, I am a huge James Bond fan, so it was wonderful that we got this project, and very important to me that we get it right.

Client: H&M |  Format: Online Billboard Video Ad |  Contributions: Concept, Design, Creative Direction

As part of H&M's holiday “Give Love” campaign, the idea behind this ad was not only to get video views, but also to contribute to charity. We decided to tie the two goals together, so that when a consumer watches at least fifteen seconds of the video, ten cents would be donated to the Salvation Army.

Client: Sherwin-Williams |  Format: Margin Takeover Ad |  Contributions: Concept, Design, Creative Direction

This ‘Margin Takeover’ ad format was developed in partnership with Hearst Publishing. In this instance for Sherwin-Williams the banner ad showed off a new color palette creator based on any image the consumer wanted to use and the margins reinforced the concept.

Client: Hanes |  Format: Margin Takeover Ad |  Contributions: Client Consultation, Creative Direction

This ad for Hanes takes over the margins of the page which ties to the creative in the banner ad to expand the impact of the ad without disrupting the page content. This unique format was a partner program ad in conjunction with Hearst Publishing.

Client: H&M |  Format: Mobile Expand Ad |  Contributions: Concept, Design, Creative Direction

A mobile expand ad for H&M to support their “Give Love” holiday promotion. Since awareness was the main task of the ad, it starts with a simple image and an invitation to shake the ad. Any motion will kick up some snow, but after a shake, the globe fills with snow flurries that react to the motion of the phone.

Client: Revlon |  Format: Mobile Expand Ads |  Contributions: Concept, Design, Creative Direction

A mobile expand ad featuring color-changing fingernails with matching color names—which produced excellent consumer engagement.

Client: BMW |  Format: Mobile Banner/Expand Ad |  Contributions: Concept, Design, Creative Direction

A mobile banner ad with expand for BMW to support their partnership with the USA Olympic Bobsled Team. On expand, snow begins to fall across the background image. The snow reacts to the motion/angle of the phone.

Client: Station Casinos - Green Valley Ranch |  Format: Various |  Contributions: Creative Direction, Design

This campaign—and design style—were used for magazines, posters, billboards, and television commercials featuring the many reasons to visit Green Valley Ranch Resort. The unique and flexible translucent color box design elements worked well across all media formats to develop a clean, energetic, and cohesive brand identity.

Client: Disney Studios |  Format: Online Custom Interstitial Page Takeover |  Contributions: Concept, Design, Creative Direction

This page takeover was created to support the theatrical release of Disney’s “Frozen.” It animated from the banner ads to take over the whole browser window and play the trailer video. This was only possible through cooperative agreements with our partner website publishers. Who knew how big this movie would be?

Client: ING America (now Voya) |  Format: Mailer |  Contributions: Illustration, Design, Creative Direction

This series of 2-color printed mailers was created to support ING America’s Annuity division which served the 403(b) educators market. It won an international award for “Best Creative on a Budget.”

Client: The Venetian Hotel~Casino~Resort |  Format: Online Banner Ads |  Contributions: Creative Direction

This series for The Venetian was actually done while I was working at Collective—not The Venetian. The creative is dynamic content optimization (DCO), so the ad is different for various consumers based on their online intent profile.

Client: Hilton Brands |  Format: Online Banner Ads |  Contributions: Client Meetings, Creative Direction, DCO Logic

This series of banner ads was created for the Hilton Brand’s first use of dynamic content optimization (DCO). The ads dynamically selected the best hotel brand, offer, and location based on the consumer’s intention (based on the Collective Audience Cloud data). The program was so successful Hilton expanded the options and spend for two years.

Client: MINI |  Format: Video Banner Ads |  Contributions: Client Meetings, Concept, Creative Direction

These banner ads featured border frames color-matched with three car colors, call to action messaging, and a video section. I later worked with MINI again at Sincro, and was very disappointed by their new branding style, which I feel pales in comparison to this unique and strong graphic style.

Client: Guggenheim Hermitage Museum |  Format: Invitation |  Contributions: Client Meetings, Creative Direction, Design

This printed invitation for the opening gala of the Guggenheim-Hermitage Museum’s exhibit “The Quest for Immortality: Treasures of Ancient Egypt” was printed on a 1-sided metallic gold card stock, and folded offset to reveal contrast between the metallic and regular sides of the paper. The envelope was printed on uncoated, sand-colored textured paper.

Client: Guggenheim Hermitage Museum |  Format: Doge’s Palace Banners |  Contributions: Client Meetings, Creative Direction, Design

These promotional vinyl banner installations were mounted on a semi-permanent structure on the main façade of The Venetian hotel. This example is in support of the opening of the exhibit “The Quest for Immortality: Treasures of Ancient Egypt” at the Guggenheim Hermitage Museum, which was located on site.

Client: Guggenheim Hermitage Museum |  Format: 6-Panel Duratran Wall |  Contributions: Client Meetings, Creative Direction, Design

These promotional backlit 6-panel ‘Duratran’ wall installations, as well as other formats, were to support various exhibits for the Guggenheim Hermitage Museum at The Venetian Resort~Hotel~Casino. One panel would have “Coming Soon” added, then be replaced with a standard panel as the show opened to minimize change-over efforts.

Client: Guggenheim Hermitage Museum |  Format: Duratran Poster |  Contributions: Client Meetings, Creative Direction, Design

This promotional backlit ‘Duratran’ poster, and various other formats, was for display around The Venetian Resort~Hotel~Casino in support of the opening of the exhibit “RUBENS and His Age: Masterpieces from the HERMITAGE MUSEUM” featuring works of art on loan from Russia.

Client: MGM Studios |  Format: Online Page Takeover |  Contributions: Concept, Design, Creative Direction

This page takeover was created to support the theatrical release of “The Hobbit: The Desolation of Smaug.” It animated from the banner ads to take over the whole browser window and play the trailer video. This was only possible through cooperative agreements with our partner website publishers.

Client: Sonos |  Format: Online Expand Ad |  Contributions: Client Meeting, Concept, Creative Direction

This expandable ad was created to feature a new Sonos multi-room system and its supporting video. The creative paralleled the Sonos brand’s clean design style, by using simple navigation to keep emphasis on the video and product-shot gallery.

CLIENT: Lexus  |  FORMAT: Online Expand Ads  |  CONTRIBUTIONS: Concept, Design, Creative Direction

This responsive expand ad featured a centered main video window with the vehicle pinned to the lower left corner. The design followed the style of the video asset, which was shot in black and white with red accents.

CLIENT: The Venetian Resort~Hotel~Casino  |  FORMAT: Magazine Ad (Concept)  |  CONTRIBUTIONS: Concept, Design, Creative Direction

This ad series concept was designed to touch upon the beauty and romance of The Venetian in Las Vegas. The photography was blended with a vintage architecture sketch style to illustrate that every detail of the resort was designed and brought to life for your enjoyment.

CLIENT: Target Pharmacy  |  FORMAT: Online banner Ads  |  CONTRIBUTIONS: Concept, Design, Creative Direction

This set of three ads worked together to storyboard a person who is feeling under the weather, and how they might get some relief. The simple use of Target's bright red color and iconic logo easily tied the three pieces together to lead the consumer to the payoff on the ‘sticky’ bottom banner.

CLIENT: The Venetian Resort~Hotel~Casino  |  FORMAT: To-Go Box Invite  |  CONTRIBUTIONS: Concept & Creative Direction

A unique invitation to be sure. With a Fortune Cookie theme in mind, we sourced red plastic Chinese food to-go boxes and custom-message fortune cookies along with a printed insert to create this one-of-a-kind casino gaming invitation.

CLIENT: The Las Vegas Sands Corp.  |  FORMAT: 3D Mock-up  |  CONTRIBUTIONS: Concept, Design, Photograph, 3D Rendering

This 3D mock-up was used to sell the concept of a high-end gift book cover for casino patrons, to commemorate an amazing year of growth for the company. The faux-leather case featured a die-cut photo window of The Venetian hotel, and an embossed, gold foil-stamped logo.

CLIENT: The Las Vegas Sands Corp.  |  FORMAT: 3D Mock-up  |  CONTRIBUTIONS: Concept, Design, 3D Rendering

This 3D mock-up was used to sell the concept of a high-end gift book for casino patrons to commemorate an amazing year of growth for the company. The leather-bound book featured an amber-tinted, bubble glass cover with etched, gold-leaf logo.

CLIENT: The Venetian Resort~Hotel~Casino  |  FORMAT: 3D Mock-up  |  CONTRIBUTIONS: Concept, Design, 3D Rendering

This 3D mock-up was used to sell the concept of a high-end gift for casino patrons to commemorate the opening of the new Paiza Members Club. The wooden box was decorated with gold inlaid dragons, contained a set of half-circle “Yin & Yang” books and a golden Paiza tablet (styled after the artifact from Marco Polo’s China expedition).

CLIENT: CBS Television  |  FORMAT: Online Video Ad  |  CONTRIBUTIONS: Client Meetings, Concept, Creative Direction

This video pre-roll ad featured a rollover cursor which became a magnifying glass while over the ad—which actually enlarged the live video and graphic elements by 200%. This storyboard is taken from actual screen captures.

CLIENT: Best Buy  |  FORMAT: DCO Online Ads  |  CONTRIBUTIONS: Client Meetings, Creative Direction

This series of online ads was created for the holiday shopping season and utilized Dynamic Content Optimization (DCO)—Ads that dynamically show products based on audience intent. In this example, the viewer showed interest in purchasing a digital camera, so cameras were featured.

CLIENT: The Palazzo Resort~Hotel~Casino  |  FORMAT: Magazine Ad |  CONTRIBUTIONS: Concept, Photoshop Composite, Logo, Design

This ad concept was created to support the launch of The Venetian’s new sister hotel, The Palazzo, in Las Vegas. Based on the creative brief wanting “classic elegance,” black & white vintage Hollywood celebrity photographs were composited into full-color photos of the new hotel suites.

Client: The Palazzo Resort~Hotel~Casino |  Format: Magazine Ad |  Contributions: Concept, Photo Direction, Design

This ad was created to support the launch of The Venetian’s new sister hotel, The Palazzo, in Las Vegas. The image involved a pre-dawn photo shoot on the Las Vegas Strip which required shutting down one lane of traffic and coordinating with the hotel facilities department to turn on and off lighting as needed for various exposures.